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Psychology Of Persuasion • How To Persuade

Influence Is Individual

Have you ever wondered why one person reacts to your presentation favorably while another stares at you blankly?

The answer lies in how each person views the world.

Each of us has a unique set of values, beliefs, and past experiences that color how we interpret events. These three factors create our “personal perspective.”

No matter how similar a group of people may seem to be, their individual perspectives will be very different.

To be successful in getting people to adopt your ideas or buy your products, you must discover each person's perspective and adapt your message to match it. 

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