Psychology Of Persuasion • How To Persuade
Influence Is Individual
Have you ever wondered why one person reacts to your presentation favorably while another stares at you
The answer lies in how each person views the world.
Each of us has a unique set of values, beliefs, and past experiences that color how we interpret events. These
three factors create our “personal perspective.”
No matter how similar a group of people may seem to be, their individual perspectives will be very
To be successful in getting people to adopt your ideas or buy your products, you must discover each person's
perspective and adapt your message to match it.