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Psychology Of Persuasion • How To Persuade

Persuasion Techniques

The real masters of persuasion and marketing use dozens of additional special techniques to give them a slight edge that they use to get their message accepted even in the most difficult circumstances.

If you think a slight edge is meaningless, think again. After all, in the Olympics, the difference between those who win the gold and those who win the silver is often just a few hundredths of a second or a fraction of a point.

Everybody remembers Michael Phelps who won the gold in the Olympics... no one knows or cares who came in second.

Use these persuasion techniques to give yourself an edge and make sure that you come in first!

One of my most powerful edge technique is to use metaphors and stories to make your point without anyone even knowing it.

The old fashioned "head bob" technique has been modernized into the powerful concept of "yes sets" that can tip the scale in your favor when you need something extra.

Use embedded commands in your conversations to "mark off" key elements of your message and have people instinctively respond.

Present using the other person's preferred method (there are four methods) of absorbing and retaining information and how to make sure your message gets through to everyone.

Use frames to totally transform any conversation or social situation. Go from negative to positive, doubt to acceptance, conflict to harmony, in just seconds.

Use second, third and fourth party quotes to deliver the most difficult and outrageous information and walk away unscathed.

Ask well structured questions that shine a flashlight on the information that you want to highlight and force your audience to take ownership of your ideas.

Barack Obama used abstractions to win the presidential election and become the most powerful man in the world. Learn how to use them to instantly create agreement by matching your presentation to what someone wants to hear.

Use the powerful strategy of nested loops to forces the prospects unconscious mind to pay attention to you and absorb your message - even if they're not listening.


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