How To Sell - How To Persuade - How To Influence

Monroe's Motivated Sequence

Monroe's motivational sequence is a technique for organizing persuasive speeches that inspire people to take action. It was developed in the mid-1930s by Alan H. Monroe. It consists of five steps:

Attention

Get the attention of your audience using a detailed story, shocking example, dramatic statistic, quotations, etc.

Be sure to:

Gain the attention of listeners
Introduce the topic clearly
Show the importance of topic to this audience

Need

Show that the problem about which you are speaking exists, that it is significant, and that it won't go away by itself. Use statistics, examples, etc. Convince your audience that there is a need for action to be taken.

Be sure to:

Explain the need clearly in terms that they can understand
Make sure that the need has been demonstrated with evidence
Relate the need directly to the needs of the audiance

Satisfy

You need to solve the issue. Provide specific and viable solutions that the government or communities can implement to solve the problem.

Be sure that:

Your plan is clearly thought out
Your plan is clearly explained

Visualization

Tell the audience what will happen if the solution is implemented or does not take place. Be visual and detailed.

Check to make sure that:

The plain is practical and explained in a way that the audiance will understand it
The benefits of the plan are related directly to the needs of the audiance

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Action

Tell the audience what action they can take personally to solve the problem.

Be sure that you:

Call for specific action from the audiance
End with a strong concluding appeal

General Delivery Tips

Be enthusiastic about your topic

Maintain eye contact

Be conversationa

Be conflident even if you are nervous

Use good body language

Articulate clearly

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