Sell • Persuade • Influence
Persuasion vs. Sales
Persuasion and sales are not the same...
Nobody wants to be "sold," do they? Of course not.
And while you may or may not be in sales or “selling” anything, there are many times when you need to persuade
others to your way of thinking. Don’t you?
Fortunately, research shows that most people believe they are resistant to sales pitches. This is good news
because the same research shows the more someone believes they can’t be sold, the easier it is to persuade
them... as long as you don’t use techniques they recognize as “sales” techniques.
There is no need to use pressure when there are much more subtle and effective methods of influence!
Persuasion One provides you with a comprehensive set of tools to allow you to effectively persuade in even the
most difficult situations.